Brian Pour is President and Chief Executive Officer for Auria.

Previously, Pour was Chief Operating Officer for International Automotive Components (IAC), where he was responsible for planning, directing and overseeing the global Commercial, Engineering, R&D, Procurement, Quality and Operational aspects of the business. Prior to that assignment, Pour served as Senior Vice President, Manufacturing for IAC where he directed and oversaw IAC’s global Commercial, Engineering, R&D, Procurement, Quality and Operational aspects of the business.

From 2007-15, Pour was based in Shanghai, China as Vice President of North Asia, responsible for the Company’s Commercial, Engineering and Manufacturing operations across China, Japan and South Korea. Among his achievements in Asia, Pour played a critical role in establishing and growing IAC’s presence across the region. This included setting up engineering centers in Shanghai, China; Pune, India; Nagoya, Japan; and Incheon, South Korea; organically growing top line revenue by more than 18 times; establishing market presence in all four of IAC’s core commodity groups; and, set up and launching of 16 new greenfield and brownfield manufacturing sites across the region.

Prior to IAC, Pour spent six years with Lear Corporation where he served as Engineering Director for the Asian OEM business unit. He began his automotive career with Textron Automotive Co. where he spent six years serving in a variety of program management and engineering positions both in the US and Japan.

Pour received his bachelor’s degree in mechanical engineering from Kettering University in Michigan.

Chief Financial Officer

Sonia Moreira is the Chief Financial Officer, for Auria.

With more than 17 years of automotive industry experience, Moreira has a consistent track record of driving high levels of productivity and performance, as a hands-on leader who has held management roles in the United States, Canada, Mexico, South America, Europe, and Asia.

Prior to joining Auria, Moreira was the Chief Financial Officer for Global Automotive Systems, and before that she served as Vice President of finance for Gestamp North America, a Global Tier 1 supplier, managing a $2B Operations in US and Mexico. Before Gestamp North America, Moreira was the Chief Financial Officer and Board Member for Sodecia North America for over six years.

Moreira began her career at Sodecia as Controller in San Paulo, Brazil, and later held positions including Internal Auditor, and Head of Controlling for the Group at its Portuguese headquarters. She also held leadership roles in M&A and helped lead the company’s financial recovery.

Moreira holds a Bachelor of Arts, Business Administration and Management from Oporto Economy University, Portugal, and a Master of Business Administration, EGP from Porto Business School, Portugal & IE Business School, Madrid, Spain. She also has post-graduate training in Management Executive Programs and Business Leadership Courses from diverse colleges worldwide.

Vice President, Information Technology & Internal Audit, General Counsel, & Corporate Secretary

Kiel Smith serves as Vice President, Information Technology & Internal Audit, General Counsel, & Corporate Secretary for Auria.  In this role, he is responsible for the global Legal function of the company as well as the management of the global Information Technology department and Internal Audit function.   

Prior to Auria, Smith spent five years at International Automotive Components (IAC), first as Associate Counsel and then as Senior Counsel.  Among other responsibilities, he played key roles in the closing of numerous critical M&A and financing transactions at IAC.  The most significant transaction was the successful launch of Auria, which was a joint venture formed to operate IAC’s soft trim business.  The project spanned nearly two years and Smith was instrumental in completing the execution of more than 30 separate purchase agreements simultaneously across 11 different countries, together with multiple loan facilities, at closing. 

Smith has also worked for a closely held investment company with a focus on transactions, corporate governance, and litigation.  During law school he interned with Judge Richard Speer in the U.S. Bankruptcy Court for the Northern District of Ohio and with Judge Brian Zahra in his role as Chief Justice of the Michigan Court of Appeals (now sitting on the Michigan Supreme Court).

Smith earned his Juris Doctorate, Magna Cum Laude, from the University of Toledo College of Law, and his Bachelor’s degree in history from Central Michigan University.


Marc Flegler is Senior Vice President & Managing Director, Europe for Auria. In this role, he is responsible for overseeing the Commercial, Operations, Engineering and Program Management functions for this region.

With more than 25 years of automotive experience, Flegler has extensive experience in global sourcing, supply chain management, negotiation strategy, organizational development, mechanical engineering and sales management. Prior to his current position, he was Senior Vice President, Europe Soft Trim & Acoustics for International Automotive Components (IAC), responsible for Commercial, Operations and Engineering activities for Soft Trim business in Europe.  Before that, he was Senior Vice President, Procurement for IAC, overseeing all procurement functions – direct and indirect materials procurement, supplier quality, as well as Procurement Finance and Purchasing Systems. Before joining IAC, Flegler held several positions at Harman International leading up to executive roles of global Vice President Procurement for Mechanics, and Electronics.

Flegler received his bachelor’s degree in Mechanical Engineering from the Technical High School of Stuttgart, Germany. He also holds a Production & Logistics bachelor degree from the AKAD University, Lahr. He is a German national.

Auria Solutions Qiuming Yang

Qiuming Yang is the Executive Vice President & Managing Director, Asia & RSA for Auria, responsible for leading and overseeing corporate development (M&A, joint ventures and strategic alliances), marketing and communications, investor relations and Corporate Strategy development in those regions.

Prior to his current role, Yang was Vice President of International Automotive Components (IAC) China, headquartered in Shanghai, where he was responsible for the Commercial, Engineering and Manufacturing operations across China.  Concurrently, he also held the position of General Manager of the Shanghai IAC Songjiang Automotive Carpet and Acoustics Co., Ltd. joint venture.  During his time at IAC, Yang played a critical role in successfully growing and diversifying the customer base, expanded the company’s product portfolio offering across the region, added seven new facilities to the operation and more than tripled the sales for the company.

Before IAC, Yang spent more than a decade with Lear Corporation in a variety of positions, including Business Development Manager, Shanghai Door Trim Plant Operations Director and Shanghai Carpet Plant Manager.

Yang earned his Bachelor of Science degree in scientific English and computer science from Shanghai Second Polytechnic University, his master of engineering degree from Dong Hua University and his Executive Master of Business Administration from the China European International Business School.

Auria Solutions - Rich Zeff
Senior Vice President, Human Resources

Rich Zeff is Senior Vice President, Human Resources, for Auria. In that role, he is responsible for leading global Human Resources for the company in North America, Europe, Asia and South Africa.

Previously, Zeff had been Senior Director, Human Resources for International Automotive Components (IAC) since the company’s inception in North America in 2007. In that role, he oversaw HR teams and activities for several manufacturing facilities in the US and Canada. Zeff also led the HR function throughout all countries in Asia from 2014-17.

Prior to his time with IAC, Zeff worked with Lear Corporation as a Labor Director, responsible for overseeing labor relations and negotiating collective bargaining agreements in many of Lear’s US and Canadian plants. Before his time at Lear, Zeff practiced law in Baltimore, Maryland from 1984 to 1994, specializing in labor and employment matters where his practice focused on bringing labor and management together to solve complex challenges.

Zeff earned his Bachelor of Science degree in Industrial and Labor Relations from Cornell University and his Juris Doctor from New York Law School.

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Vice President, NA Product Development & Supply Chain Management

Marcos De Lorenzo Tonndorf is Vice President, NA Product Development & Global Supply Chain Management for Auria. In that role, he is responsible for working with regional and global management and across all central functions to ensure the best way forward for Auria’s purchasing, logistics and supplier quality strategies.

With more than 25 years of experience in global supply chain management, De Lorenzo Tonndorf has held leadership roles with both global OEM and supplier companies. Most recently, he spent just over a decade as Vice President of Purchasing at Autoneum North America, Inc. Prior to that, he served as Director of Purchasing for Rieter North America, Inc. He also served in various procurement management roles for international companies, such as Siemens VDO Automotive, Bosch Automotive and Mercedes Benz.

De Lorenzo Tonndorf earned his Bachelor of Science, Mechanical Engineering degree from PUC Catholic University in Rio de Janeiro, Brazil.

Senior Vice President, Global Restructuring, Footprint Strategy & Manufacturing Engineering

Mike Renner is Senior Vice President, Global Restructuring, Footprint Strategy and Manufacturing Engineering for Auria.  In this role, he is responsible for Manufacturing Engineering and Capital Management along with Capacity Planning, and is responsible for Auria’s global manufacturing locations across North America, Europe, Asia and South Africa.

Renner brings more than 36 years of Operations and Manufacturing experience to his current role, including three previous long-term assignments in Europe. Prior to Auria, he was Senior Vice President, Operations at International Automotive Components (IAC), where he was responsible for the Hard and Soft Trim operations, globally. Prior to that, he held various Operations positions at Auria legacy companies IAC and Lear, where he began his career in 1984.

Cynthia Xu
Vice President, Finance

Limei (Cynthia) Xu is Vice President, Finance for Auria. In this role, she is responsible for Commercial Finance, Costing and Financial Planning and Analysis for the company.

Xu has more than 20 years of experience in business management and controls, finance and auditing. Prior to her current role she was responsible for working with all of Auria’s central functions to ensure a comprehensive and solid control environment, in addition to optimizing Internal Audit, Compliance, and Risk Management Operations to support Auria’s strategic objectives. Prior to Auria, she held various positions at International Automotive Components (IAC) including Finance Director for China, Senior Director for Asia and South Africa, and Interim Treasurer.  During her time at IAC, Xu was part of the core team for the Auria carve out, leading the carve out audit, building the capital structure, conducting financial audits, and managing PRC reporting.

Xu holds an Executive M.B.A. from China Europe International Business School, and a B.A. from Shanghai University of Finance and Economics.