Armorlite – “The Toughest Floor on the Trail” – Launches for Jeep Wrangler Aftermarket

January 28, 2020

Southfield, Mich. – Armorlite – the all-new complete replacement flooring system for the off-road market – is now available for pre-order for Jeep Wrangler JK models at www.goarmorlite.com.

Armorlite goes where throw‑in mats can’t, providing an entirely new level of durability, style and performance in a complete replacement flooring system. It is easy to install, easy to clean, enables draining of the floor area, provides sure footing and reduces cabin heat and noise.

“To make this product tough enough, we moved our test labs from the Motor City to the rugged trails, such as Rubicon, Moab, Big Horn and Cumberland Pass,” said David Ladd, senior director, Auria Aftermarket, LLC. “Tackling the trails helped us develop a very durable floor that looks and fits great and allows for easy cleaning by simply pulling the drain plugs and washing out the dirt with a hose.”

Armorlite features a unique three-layer construction. The top layer is a proprietary, heavy-duty protective layer that helps prevent scratching and marring, resists pet hair, and provides excellent grip and water protection. The middle layer enables a factory fit, while the bottom layer provides substantial heat and noise reduction for a more comfortable cabin.

While the initial line of Armorlite products will be available in black for the Jeep Wrangler JK model, additional vehicle models, colors and unique patterns will launch later in 2020.

The initial product line includes:

  • Jeep Wrangler JK 4-door complete kit (front and rear flooring, plus cargo liner, four drain plugs): $729
  • Jeep Wrangler JK 4-door front and rear flooring, including drain plugs: $624
  • Jeep Wrangler JK 4-door or 2-door front flooring only, including drain plugs: $374
  • Jeep Wrangler JK 4-door cargo liner: $119
  • Armorlite drain plugs: $12.99 set of two and $24.99 set of four

The pre-order program – accessible only via the Armorlite website (www.goarmorlite.com) –

begins January 28, 2020 and will conclude February 29, 2020 and will be available only in the United States. Customers who order during the initial pre-order program will receive a 15% discount on all Armorlite products. Additional terms and conditions are available on the Armorlite website. Armorlite is engineered and produced in the USA.

Armorlite is a product of Auria Aftermarket, LLC.  Auria (www.auriasolutions.com) – is a global Tier-1 supplier of automotive flooring, acoustics and fiber-based systems with more than a century of automotive flooring expertise. Many of Auria’s interior and flooring products date back to the Ford Model T and can be found today in nameplates including Rolls Royce, Jaguar, Land Rover, BMW, Mercedes-Benz, Porsche, Ford, GM and FCA, RAM and Jeep.

# # #

View the Armorlite video here: https://youtu.be/Bky3HJhIqHQ