Global Brand Launch of Auria Solutions

September 15, 2017

  • Auria ownership: Shenda 70%, IAC 30%
  • New company positioned as a leading global supplier of soft trim and acoustical products for the automotive industry
  • Brian Pour named President and CEO of Auria

FRANKFURT, Germany – (September 15, 2017) – Shanghai Shenda Co., Ltd. (Shenda), and International Automotive Components (IAC) Group today have officially closed a joint venture transaction, forming Auria Solutions, Ltd. (Auria) – a new global supplier of soft trim and acoustical products for the automotive industry.

“We’re very pleased to have completed this transaction and launched the next global leader in the soft trim and acoustics segment, said IAC President and CEO Robert (“Steve”) Miller. Shenda has acquired a 70 percent stake in the joint venture and IAC maintains a 30 percent interest. The joint venture expands an existing, successful joint venture partnership between affiliates of IAC and Shenda spanning nearly two decades.

“The completion of this transaction not only marks the beginning of a new global start-up company, Auria, but it also builds on what has been a very strong and productive partnership between IAC and Shenda in China,” said Shenda Chairman Yao Minghua. “We believe this will contribute to a fast start and bright future for Auria.”

The U.K.-based Auria will have its regional headquarters in Southfield, Mich., USA, and Dusseldorf, Germany, and will operate 21 manufacturing facilities and four technical centers in 10 countries along with operational control of three joint ventures across China, South Africa and the US. The company will employ approximately 7,000 people and will supply all of the world’s global automakers, as well as several regional manufacturers.

Brian Pour, President and CEO of Auria, said: “This is a unique opportunity for everyone involved – our employees, customers and suppliers included, as we have an ownership group committed to growing the company, an experienced leadership team, a solid foundation of manufacturing excellence and product innovation, and an established position in the segment.”

Auria’s automotive product lines will include highly-engineered soft trim and acoustical solutions focused on creating the comfortable automotive interior environment customers demand.

“Our products are well-suited for the future of the industry,” Pour said. “As vehicles move toward more electrification and hybridization, lighter weight materials and a quieter cabin will become even more important, while car-sharing and ride services will require more durable flooring and trim materials to withstand the increased use.”

Separate from Auria, IAC will continue to focus on its core product portfolio, including instrument panel & cockpit systems, door trim systems, console systems and overhead and headliner systems.

 

About Auria:

Auria Solutions is a leading global supplier of automotive acoustical and textile solutions. Formed in 2017 as a joint venture between Shanghai Shenda and IAC Group, Auria is built on a 150-year transportation industry heritage. The company, with financial headquarters in Coleshill, England and operational headquarters in Southfield, Mich., USA and Dusseldorf, Germany, operates 21 manufacturing and four technical facilities in 10 countries, has interest in three joint ventures and employs nearly 7,000 people worldwide.

For more information, visit www.auriasolutions.com.


About IAC:

Headquartered in Luxembourg, International Automotive Components (IAC) is a leading global supplier of automotive components and systems, including instrument panels, console systems, door panels, headliners and overhead systems to automakers around the world. The company’s 2016 sales were $6 billion. Followng the JV transaction with Shenda, IAC Group will operate more than 50 manufacturing facilities in 18 countries. The company has approximately 60 total locations in 20 countries, including 20 design, technical and commercial centers, and employs more than 24,000 people globally.

For more information, visit www.iacgroup.com.


About Shenda:

Shanghai Shenda Co., Ltd. is a state-owned company listed on Shanghai Stock Exchange. It mainly engages in international trade of textile and manufacturing of automotive interior and other industrial textile. Since its establishment in 1986, the company has been keeping a steady pace forward, with around 3,300 staff and 50 subsidiaries devoted to the business.

As the pillar business of Shenda, the automotive interior business division owns 19 wholly-owned or controlled manufacturing facilities in China. Additionally, it jointly operates 17 manufacturing facilities across the world with its partners. Throughout the last two decades, Shenda has developed into one of China’s largest automotive interior suppliers, providing soft trim and acoustics products to almost every global OEM.

For more information, please visit http://www.cnshenda.com.cn.

 

上海申达和 IAC 完成合资企业交

成立 Auria – 全球一级汽车软饰和声学元件供应

  • Auria 所有权:申达70%IAC 30%
  • 新公司的定位是领先的汽车软饰和声学元件全球供应
  • Brian Pour 被任命Auria 总裁 CEO 

德国法兰克福 –(2017 年 9 月 15 日)– 上海申达股份有限公司(简称“申达”)和国际汽车零部件集团(简称 “IAC”)今天正式达成合资企业交易,成立 Auria Solutions, Ltd. (Auria) – 全新的汽车软饰和声学元件全球供应商。

“我们非常高兴完成此次交易并启动软饰和声学元件行业的新一代全球领导企业。”IAC 总裁兼 CEO Robert (“Steve”) Miller 表示。申达获得合资企业的 70% 股份,而 IAC 则持有30%。合资企业将扩大 IAC 和申达附属公司当前在将近二十年里建立的成功的合资伙伴关系。

“此次交易的完成不仅标志着全新全球创业公司 Auria 的新纪元,它还建立在 IAC 和中国申达之间稳固而富有成效的合作伙伴关系的基础之上,”申达董事长姚明华表示,“我们相信,这有助于让 Auria 快速起步并创造光明的未来。”

总部位于英国的 Auria 将在美国密歇根州绍斯菲尔德和德国杜塞尔多夫成立区域总部,并在 10 个国家运营 21 家工厂和四个技术中心,在中国、南非和美国运营三家合资企业。公司将雇用约 7,000 名员工,为全球范围内的全球性汽车制造商以及一些区域制造商提供产品。

Auria 总裁兼 CEO Brian Pour 表示:“这是所有相关人员的绝佳机会,包括我们的员工、客户和供应商,因为我们有专注于发展公司的所有权团队、经验丰富的管理团队、雄厚的卓越制造和产品创新基础,以及稳固的行业地位。”

Auria 的汽车产品系列将包括精心设计的软饰和声学解决方案,专注于为客户创造舒适的车内环境。

“我们的产品完美贴合行业未来趋势,”Pour 说,“汽车朝着电动化和混合动力化的方向发展,因此,更轻便的材料和更安静的驾驶室将变得更加重要,而汽车共享和搭乘服务将需要更耐用的铺垫和装饰材料,以抵抗频繁的使用。”

IAC 独立于 Auria,并将继续专注于其核心产品组合,包括仪表板和座舱系统、门饰系统、控制台系统以及车顶和顶衬系统。

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关于 Auria

Auria 是领先的汽车声学和纺织品解决方案全球供应商。Auria 作为上海申达和 IAC 的合资企业成立于 2017 年,拥有 150 年的运输行业历史传承。公司的财务总部位于英格兰科尔斯希尔,运营总部位于美国密歇根州绍斯菲尔德和德国杜塞尔多夫,公司在在 10 个国家运营 21 家工厂和四个技术中心,持股三家合资企业,并在全球范围内雇用将近7,000 人。

如需了解更多信息,请访问 www.auriasolutions.com

 

关于 IAC

国际汽车零部件集团 (IAC) 总部位于卢森堡,是领先的汽车组件和系统全球供应商,为全球范围内的汽车制造商提供仪表板、控制系统、门板、顶衬和车顶系统。公司 2016 年的销售额为 $60 亿。与申达完成合资企业交易后,IAC 将在 18 个国家运营 50 多家工厂。公司在 20 个国家大约共有 60 家办事处,包括 20 个设计、技术和商务中心,且在全球范围内雇用 24,000 多名员工。

如需了解更多信息,请访问 www.iacgroup.com

 

关于申达:

上海申达股份有限公司是在上海证券交易所上市的国有企业。主要从事纺织品国际贸易,以及汽车内饰和其他工业纺织品生产。公司自 1986 年成立以来即稳步发展,员工人数3,300 左右,拥有 50 家子公司。

作为申达的支柱业务,汽车内饰业务部在中国拥有 19 个全资或控制的工厂。此外,它还与合作伙伴一起运营全球范围内的 17 个工厂。在过去二十年,申达已经发展成为中国最大的汽车内饰供应商,几乎向全球所有的原始设备制造商提供软饰和声学元件。

如需了解更多信息,请访问 http://www.cnshenda.com.cn